Vol. 4 No. 10 My wine resolutions for 2019

I run across lots of stories and facts while working on my book project: Wine and Passion. So, in keeping with that theme, I will share some thoughts I have about what wine to buy, where to buy it, and some shocking data. Here goes:

For the past five years or so, the only price group for wine that is growing is the $10-20 range. If I had a winery and it was economically feasible I would set a list price of $19.95. According to website Morning Consult, and reported on Wine Industry Insight, 62% of Americans spend between $8 and$15 on a bottle of wine and only 6% spend more than $21!!! It breaks down this way: 18% spend $3-8; 35%  $8-12; 27% spend $12-15%; 15% $16-20; and only 6% spend more than $21. Think about that. One of my tips is this: one night a week if you are drinking Two Buck Chuck, try a $10 bottle of wine; if you like it better start drinking that, and now try a $20 bottle of wine. Again, if you like it more, make that your regular wine, but next try a $30 wine, and so on. My guess is you will max out around $35 and if you can get one of those on sale for say $25 Voila!!!

Why not more? Mainly because over 80% of wines are consumed with 48 hours of purchase! So you won’t get the higher quality you are paying for without letting it at least ‘rest’ for a month or so before drinking, and the highest priced wines are made to be cellared (temperature controlled or at least a stable passive), for a year or more.

I discussed this with Kevin Zraly, author of The Windows on the World Complete Wine Course and he shared his formula with me: I want to drink a $10 bottle of wine that tastes like a $25 bottle; a $25 bottle that tastes like a $50 bottle; and a $50 bottle that tastes like a $100 bottle. It can be done!

There is also a saying: we drink white wines too cold and red wines too warm. It’s true! A cold rather than chilled white will not release its aromatics fully. That is why it is generally recommended that you chill them for no more than twenty minutes. As for reds where cellar temperature is normally 54 degrees, somewhere around 60 is better but they should also be decanted to let them open up. Older vintages if decanted for too long with lose most of their characteristics.

Next, is buying wine from dedicated wine shops rather than the supermarket. You have no idea how long the wine has been on the markets shelf and most people pick the varietal and then a nice label. A wine shop will have people who will listen to what you like in a wine and steer you (hopefully) towards one that you will love or at least like. You are likely to pay a little more in these shops unless they are having a sale but you will know you are getting a quality wine. Large ‘big box’ wine stores like Total Wines or Beverages and More may offer a better price but does it matter that much if you are buying a single bottle? Perhaps for a case where it might equal a free bottle, but don’t we want to support our friends and neighbors? I think so!

Then there is buying wine from a big winery that might produce 50,000-100,000 cases vs a small one that might make 15,000 or less. You may pay more but you will again be supporting a small producer who likely pays more attention to details. A corollary to this is visiting the wine country and choosing one of the big name wineries to visit. There, you will likely have a student or other part-time worker pouring as opposed to a small winery where you will meet a full-time employee who isn’t reading from a script, and you might even meet a winemaker or owner. Their passion will vastly improve your impression of the wine you are tasting.

Following that thread, consider that just two distributors (Southern Glazer Wine Distributors which represents 1,178 wineries sells and Republic National Distributing  which represents 7,581 wineries, and have revenues of $16.5 billion and $6.5 billion respectively according to Forbes Magazine and represent over 50% of all wine sold in the U.S.! Pity their small wineries who get lost in the shuffle as happened to a friend of mine’s wine. State laws are restrictive too, one of which says that you can’t ‘fire’ a distributor if he has any of your wine in inventory…so keep ONE case and you’ve got the winemaker…how unfair is that to both the winery and customers.

For this and other reasons, small wineries are trying to sell more of their wine thru wine clubs or the tasting room. Unfortunately, they have to sell to you at the retail price they listed, but at least you know the wine has been stored properly. Shipping can be expensive, even prohibitive but at times like the holidays, many offer free shipping, a way to get around the selling at retail laws. Only when a wine is in short supply and not being offered to distributors can they reduce the price to clear inventory. This is the trick with Total Wine’s ‘winery direct’ program. They buy up all of the wineries inventory of a varietal or vintage at bargain basement prices, then offer them to their customers at a low price but with a huge markup! Again, you don’t know how the wine has been stored or if it is fading (aka over the hill).

Here is one last statistic for you: three big wine companies, Constellation Brands, E. and J. Gallo, and Vintage Wine Estates, represent 70% of all wine purchased in the U.S. Combine this with the price profile and the future is not bright for small producers, and that is a tragedy.

Lastly, millennials price preferences are lower than their baby boomer parents who are retiring and therefore not spending as much for a bottle of wine. 2019 will definitely be an interesting year for the wine industry.

TB wishes you all a Happy New Year and a prosperous 2019.

(c) traderbillonwine.com

Vol 4 No 9 Tarrytown and Beyond

Tarrytown sits right on the Hudson and is a quaint town but also is home to Marymount College, and the Rockefellers who have clearly left their mark. Dobbs Ferry, established in 1698 is there and from it you can see the entire Manhattan skyline and to the north the Tappan Zee Bridge. There is also a non-denominational church there, the Union Church of Pocantico Hills, a tiny church funded by the Rockefellers and built of river stone. Originally it had no windows but then they attempted to commission Henri Matisse to come and do a glass window. Due to his age (82) and health, he declined however, he did create the forms for the window in his bedroom. Those were then made into glass and shipped to Tarrytown for assembly. It isn’t an impressive window, about a three-foot oval over the altar, but Matisse died two days after finishing it. Over time, seven windows were installed in memory of various members of the Rockefeller family. All were creations of Marc Chagall, and they are magnificent.

The wedding was fantastic and held at Tarrytown Estate, just down the road from Washington Irving’s home where he wrote The Legend of Sleepy Hollow. All the streets have names that those who have read it are familiar with. As an aside, when we lived in the San Francisco Bay Area, we lived in Orinda in a section called Sleepy Hollow and even lived on the Lane of that name, and again all the streets were from the book. Tarrytown Estate is on Sunnyside Lane, coincidentally the same street the bride’s parents live on in Orinda!

The wine for the wedding was from Vietti in Barolo, Italy. They had secured a Balthazar (2400ml) of their 2015 Nebbiolo (Perbacco) – that’s 16 bottles. It was the first to be shipped! The bottle was decanted and all the guests signed it. A nice touch! Vietti is especially meaningful to me because in 2004, my son-in-law (a chef at a Northern Italian restaurant, Prima, in Walnut Creek, CA) and I took a 10-day trip to Italy visiting wineries and fine restaurants. We called it two guys, ten days, twenty meals, fifty bottles of wine. The highlight was that when we arrived at Vietti, Alfredo Currado personally gave us the tour. Normally his wife did because Alfredo didn’t speak English well, but here sister had fallen ill so he had to do it. It was amazing but troubling as he kept apologizing for his English. Finally, we saw his son, the winemaker, and told him to please have his dad stop apologizing as it was an honor similar to having Robert Mondavi give us the tour. He stopped and said, “my English is not so good but when I drink wine it get’s better.” However, when we got to the tasting room he did something every host did that we visited. He poured a taste, then filled all three glasses but never touched his again. The significance of that was that we were his guests but this was business…a nice touch. That is why the wine, which was wonderful, meant so much to me personally.

One last thing at the Estate. Over the fireplace is a painting and I was curious. It turned out that it was a portrait of Major Andre, a Brit who was captured by the patriots and although he was in civilian clothes they noted his beautiful boots. They removed them and inside were the plans to West Point that he had just received from Benedict Arnold. Both men were later hanged., Why was it there? Because when the Estate was purchased it hung there so they decided it was only proper to leave it ‘hanging’.

From there we drove down to the Greenbrier in Lexington, West Virginia (not to be confused with the town of the same name in Kentucky). The Greenbrier is a beautiful southern mansion style hotel with a golf course, but is also famous for the bunker that was built there to house members of Congress if there was a nuclear war. It is now just a museum.

The next day we ‘found’ the Bourbon Trail in Kentucky and visited one of my favorites, Woodford Reserve (would also have like to visit Pappy Van Winkle but they weren’t open that day – drat!). From there it was a long but beautiful drive home that totalled 3,650 miles, almost all of it in good weather, thankfully!

Trader Bill

(c) 2018

Vol 4 No 5 – Why TB doesn’t collect wines anymore

In the late ’70’s Robert Parker started publishing The Wine Advocate. At first, it was sent out on copied paper, then, as it gained in popularity (and he began to rate more wines), Parker began publishing it in booklet form. The ‘hook’ of Parker was his 100-point rating system that TB has discussed here (Vol. 3 No. 16), and how, due to imitators, it has flooded the market with raters. Parker is clear about what he looks for in a wine, others not so much.

In contrast to the 20 point U.C. Davis system, which is a ‘quality’ measurement, and not intended to pit one wine or winemaker against another, the 100-point system(s) are highly subjective with from 15-25 points being subjective. This, and wine economics, has led to more and more wines with a 90 rating by at least one evaluator. As I discussed in that article and Vol. 3 No 14, you had better know what the rater looks for in a wine and determine if it meshes with your likes and dislikes. Who cares if Parker or anyone else likes it if you and your friends don’t. Sometimes you can buy two bottles of a high 80’s wine for the price of one 90 point wine…think about it!

The 1982 Bordeaux vintage was panned by writer William Finnegan, and then Parker challenged him by praising it in a move that would put Mr. Parker in the echelons of wine critics. As a result, TB was fortunate enough to buy a mixed case of futures (the store never offered that option again and I don’t think anyone else has), of mostly 2nd Cru wines. I stored them in my cellar and when discussing wine with a friend, he mentioned he had bought the ’82’s and recently opened one and didn’t think it was that good. I did the same and again it didn’t appeal to me as anything extraordinary. So in the early 2000’s I took many of my older wines to Butterfield and Butterfield in San Francisco and was pleasantly surprised about what they and a few other collectables sold for (’84 Heitz Martha’s Vineyard and a ’92 Screaming Eagle among others)…very pleased! In retrospect, I should have held on for a few more years but when you are talking about 1,000 percent returns, don’t quibble!

Then there is the fact that really old collectables not only don’t usually taste vibrant but they may be flat or worse, corked! I have had very few wines I loved that were older unless they came from the cellar of the winemaker, having not been transported (except to the tasting), and stored properly. As an old bartender used to say, “drink up, this ain’t no library!”

Then there is the growing problem of wine fraud. In the early ’70’s Bordeaux wines were incredibly cheap due to the ‘Italian Salad Oil’ scandal. Cheap wine was put in phony Bordeaux bottles and dumped on the market. Then, l’affaire du Pouilly Fuisse, where one of the top wine houses in France was bottling plonk under that name.

Two of the most famous fraudsters of late were Hardy Rodenstock and Rudy Kirniawan. The former was the best in creating authentic looking labels and filling the bottles with recent vintages of the same wine (smart), while the latter had a great pallette and would ‘blend’ wines to resemble the authentic wine. As if that wasn’t bad enough, it took some time before the auction houses, including Christie’s, caught on…or acknowledged any suspicions on the provenance of the wines. With any serious research they could have known, especially with Rodenstock’s greatest faux creation, the 1787 Chateau Lafite with the initials “Th. J.” on them. Not one, but dozens of these were ultimately sold and purchased by Malcolm Forbes, Bill Koch, and other wine experts. But the person most responsible for uncovering fraud was Laurent Ponsot, owner of Domaine Ponsot, who attended an auction featuring his Burgundies, and noted that one of the wines was a year before he started producing wine (makes you wonder if when is successful as a conman, forger, etc. the temptation to “get cute” is just too great, no?). So it is to Monsieur Ponsot and especially Bill Koch, that the wine world owes a big debt.

Ah, and here is another trick being done of late: purposely filling the bottles with ‘corked’ wine so it is even harder to tell if it is authentic and if it doesn’t taste right simply chalk it up to experience. Note that recently a huge Cotes du Rhone fraud was uncovered in France, meaning not just expensive collectables are subject to manipulation and fraud.

The inspiration for this piece came from TB’s favorite wine writer, Lettie Teague, who writes a weekly column in the Wall Street Journal. She is sensible, expresses herself well without putting on airs, and is creative and dedicated to the enjoyment of wine. See her two-part piece on wine fraud in the WSJ: What it takes to out sleuth wine fraud.

That’s all, folks!

(c) traderbillonwine 2018

If you are interested in some fascinating stories on wine fraud, TB recommends:

Dinkelspiel, Frances: Tangled Vines: Greed, Murder, and an Arsonist in the Vineyards of California

Potter, Maximillian: Shadows in the Vineyard – extortion of Domaine Romanee-Conti

Wallace, Benjamin: The Billionaire’s Vinegar – The Jefferson Ch. Lafite

Not related, but a fascinating story of wine deception against the Germans in WWII by the French Underground:

Don & Petie Kladstrup: Wine and War

Isabelle Saporta: VINO Business, The Cloudy World of French Wine  you might never want to buy another Bordeaux after reading this…especially if you believe in sustainable wine

 

Vol 4 No 4 Where in the hell is Temecula?

We are visiting the West Coast and staying in Orange County. One day we went with friends to Santa Barbara which has some great tasting rooms: Au Bon Climat, Santa Barbara Winery, Zaca Mesa and several more. It was disheartening on the way up to see the fire damage but Santa Barbara was as quaint and beautiful as ever.

I love Au Bon Climat and tasted their premium wines which were all great. I have visited the winery several times and never cease to be impressed by both Jim Clendendon and his partner, Bob Lindquist. The old saying that opposites attract is true here on many levels., and those differences may well be the key to their relationship. Their winery sits at the edge of the famed Bien Nacido vineyard.

Jim is a Rhone Ranger and for the most part doesn’t stray much west of Burgundy. He loves pinot noir and it shows in all he produces and also makes great chardonnay. In addition to ABC, ranked as the number four of 101 best wineries in America. he also produces Clendenon Family Vineyards. Under that label he makes two of the few, and best, Nebbiolo’s outside of Piemonte, Italy but also other artisan wines such as Aligote, Tocai Friulano, a Mondeuse Rose from Bien Nacido, Viognier, Sauvignon Blanc, Gewurtztraminer, Petit Verdot, and a wonderful Grenache, a Syrah/Viognier blend,and of course two Pinot Noir’s. I have never had an ABC pinot that disappointed and I can’t say that about many labels.

Bob’s focus is on southern Rhone wines, especially syrah, but also wonderful Marsanne, Rousanne, Viognier, and blends of them. The Clendendon Family label  and the Verdad consists of Albarino, Granacha, Graciano, Rose, a pinot noir and a cabernet sauvignon, and Tempranillo.

Bob is famous for his Qupe label of Rhone style wines as well as Lindquist Family Vineyards which he produces with his wife, Sawyer; He has also added Verdad which produces great Spanish wines.

Yesterday, we went with some other friends to Temecula, as I wanted to see, and taste for myself, these wines. It was a great counterpoint to the Santa Barbara County wines just discussed.

Temecula is a small town and one you had to pass through on the old U.S. 395 which ran from San Diego to Spokane. Later the town and all others were bypassed by the freeway which is now I-15. Like all of southern California the growth has been incredible and it has been exhibited in the nearly forty(!) wineries with all but two of them clustered tdo the east of the interstate. The first one was Callaway, developed by the golf club company of the same name but was later sold to the Lin family. Originally, the focus was on chardonnay but since the change they have branched into both reds and whites.

We visited two others, Wilson Creek, and Thornton which are considered two of the top one in the area, along with Keyways. We had good wines at both but with all of these wineries in about a six square mile area, it is hard to differentiate. For the most part, the wines lacked the richness of the key California wine locales and the prices reflected the cost of creating a winery today and most of these serve as wedding venues, etc.

So here is the problem: the low end wines started in the high $20’s, and the reds ran from $45 to $75 and even $100 a bottle, so for TB the value simply wasn’t there. Note also that when a winery becomes a destination resort with few exceptions it is the wine that suffers. We had lunch at PUBlic House in old Temecula and I noted that the wine list did not include even one Temecula wine…the price may well have been a factor considering the price for wines from other regions of California on the wine list.

TB has written before on Karen MacNeil’s, The Wine Bible, now in its second edition (and now available as an e-book, which TB strongly recommends for travel. One of the reviews of the first edition complained of the omission of Temecula wines in the tomb. Well, she omitted it in the second edition also, and it was published just two years ago.

So TB’s verdict is IF you are in Southern California and have a craving to visit a winery it is worth the 1-1/2 hour drive from anywhere south of Los Angeles but if you are north of there, go to Santa Barbara, San Luis Obispo, and if you have time, Paso Robles.

I mean no offense at the owners of the Temecula wineries, but these are my conclusions after visiting some of the best the area has to offer.

Have a great day!

TB

(c) traderbillonwine.com 2018

Vol 4 No 3 Is the high end wine market imploding?

TB has been reading articles lately on demographics of wine buyers and here is the jist:

  1. Babyboomers start in 1946 and run to 1964 (note TB is in the twilight zone missed greatest generation too…Dec. 26, 1944; Generation X is 1965-1980; Millennials run from 1980 on…but for our purposes end at 1997 in order to be of age to buy (not necessarily to consume, right?).
  2. As the babyboomers retire, they are being forced to cut down on their consumption of high priced wines ($50+ for example). That means someone has to pick up the slack. In 2008, China did just that for Bordeaux saving it from catastrophe, driving the price of 1st and 2nd growths to the moon, Alice…the moon, as the Great One would say…quite a wine drinker he! So far, no one is trying to take the torch, which has given rise to online sellers of various sizes and value to buyers. One site TB is aware of and has used for obscure wines is Wine Till Sold Out dotcom. it is becoming apparent that this site is being used to offload unwanted inventory (distributors and retailers, of little interests to winery customers). I have heard no complaints about this one from winery owners although they are reluctant to go further for obvious reasons. There are other sites, as well as big box retailers like Total Wine & More, Beverages and More (BevMo), as well as Trader Joe’s that get mixed reviews.
  3. Millennials are a mixed bag: they don’t care to buy the same wines their parents did for the most part; are not collectors of rarities or wine for aging (generalization); many are making good incomes but many are not and some are still saddled with student loan debt, mortgages, car loans, etc.
  4. They want to discover their own fav’s and at affordable prices. That is the best answer TB can offer to the reason that wines in the $15-20 segment are the fastest growing in sales, while the $10 and under category is flat and has been for a few years running (it is also why TB believes the best values are in the $25-35 range (especially if you find them on sale), WTSO bears this out too if you look at their offerings).
  5. Daily TB sees wines in the $75-100 range…even $150…deeply discounted (that is one thing you may view as good or bad about the site as you will get perhaps a dozen offerings a day that are gone within 20-45 minutes…sometimes less  and price dependent, 1-4 bottles gets you free shipping!). This brings TB back to the last blog he posted a few days ago on when joining a wine club is desirable.

TB would appreciate observations of others on the veracity of the above, or other thoughts from readers.

These are/can be trying times for winery owners, particularly those who purchased vineyard land on the West Coast in the past ten years or so. What to they do with their surplus wines, particularly from their most recent vintages, that won’t drive down the price of their wine…permanently? The wrong plan can totally destroy the bottom line.

One outlet that is becoming more widely known is China, or Chi-na, as Trump would say (although he is a teetotaler, the family owns Trump Winery and which TB has no interest in trying – ever – it simply goes against his grain for a plethora of reasons). While the Chinese saved Bordeaux in 2008 during the global financial crisis, a byproduct was the demise of their three-tier system, it is also of interest to U.S. winemakers who need to get rid of inventory without ‘dumping’ it on the market. It simply vaporizes and unless someone wants to go into currency translation for the Yuan (real name Renmimbi), no one will ever know. TB believes this outlet originated when U.S. and other producers thought they could market their brands their but ran into a lack of copyright protection, fraud, and governmental bribes. The answer was to go to an exporter, who may be owned partially by the Chinese, and poof! Problem solved and no one will ever know what it was sold for. If this helps destroy our own post-Prohibition extortionist three-tiered wine laws, TB is all for it! Why should the grower/winemaker take the most risk yet make the least when with nothing but a law and some knowledge of wine (in some cases distributors even promote favorites while letting their smaller wineries hang.), make most of the retail price. The unfairness of this is further complicated by some state laws that say if you fire a distributor you can’t replace him until the last case is sold…and some are vindictive enough to never sell that case!

I could name extremely rare cult wines that are in the predicament of not being able to sell all their wine when there used to be a waiting list to buy it, but are having to resort to China to bail them out. Now do you understand the problem?

We will close on the topic of wine fraud. TB is willing to bet that virtually every collection has at least one bottle of counterfeit wine. In many cases, auctioneers turn a blind eye, some actually aid and abet it for their own profit and then deny culpability. Makes you want to rush down to your local wine auction house and get your bidding paddle, doesn’t it? Not TB, he had fun at wine auctions, got some great wines at reasonable prices, and watched others pay premiums for that could be bought at many wine shops…for less!

But his greatest success was selling some cult wines at huge premiums with the intent to buy more wine, but alas his wife saw things differently…the money simply vaporized.

TB will close with a quote from the great Andre Tschelistcheff (that you may have seen here before but what the hey…it’s a damned good one: “we spend far too much time tasting wine, and not enough time drinking it.”

Drink up, this ain’t no library!

TB

(c) 2018 traderbillonwine.com

Vol. 4 No. 2 when should you join a wine club?

***Update: this article based on Silicon Valley  Bank’s observations, they the big lender to the wine industry, drives home what this article is all about. High priced wines are not selling…could mean a big shakeout. https://www.wine-searcher.com/m/2018/01/us-wine-growth-slows-as-clouds-gather

Over the years I have joined (and eventually left) several wine clubs. I didn’t leave them due to dissatisfaction, on the contrary I had way too much wine piling up that I wasn’t drinking fast enough. From what I hear from others it is a common problem, and an expensive one.

At the big wineries you sign up for two to four shipments a year, sometimes with only a choice of white or red. You may not like some of them or even see them much cheaper at a discount store or as in the previous post, an online purveyor.

So here is my advice: first, skip the big wineries because you can find most of their wines in shops. Second, even with some of the smaller wineries, they may not be able to sell all off mailing lists, especially the larger their production is. This can lead to discounting.

Of course, if you just ‘gotta have’ a wine and it is hard to find, then go for it. Then there are the ’boutique’ cult wineries that don’t command the three digit prices, but for them it is a two-way street: a loyal following, availability for the buyer, and much better prices for the seller which can make the difference between making a profit or taking a loss.

As shown in my last post, and I didn’t even use the example of a $100+ wine selling for $29, but the more common one. Just did a search of my trash emails and found what I was looking for:

 

Notre Vin Howell Mountain Cabernet Sauvignon 2012
94 rating and 67% off!

Free Shipping on 2 or more


Comparable Price*: $150.00
Yesterday’s Best Web Price (With Shipping): $N/A
Our Price:

$49.99

Buy Now

wine bottle Description
Appellation Howell Mountain
Unit Size 750 ml
Varietal/Grapes Cabernet Sauvignon
Vintage 2012
Country United States
Region Napa Valley
Alcohol Content 13.80
67% OFF!

This is a perfect example: Howell Mountain is not only the first AVA subdivision in Napa Valley, but has volcanic soil, which is rich and imparts incredible flavors and body. Among the famous producers are Dunn, CADE, Black Sears, Duckhorn, Outpost (formerly part of Lamborn, which is still active and going strong. Members of the Howell Mountain Vintners & Growers Assn. now total 35.  When I first started going up there to see Bob and Mike Lamborn in the late 1980’s (two different vineyards on opposite sides of Summit Lake Drive), you could count all of them on two hands and still have fingers to spare.  At the base of Howell Mountain, along the Silverado Trail are Beringer, Heitz, and Joseph Phelps, which also benefit from the rich soil.

Notre Vin is also ranked as one of the top Howell Mountain wineries. Even so, they can’t sell all their wine and thus it appeared on WTSO. But more interestingly, this was the second time in about a month that the offering appeared. Now imagine if you were a member of that wine club, how would you feel.

On the other hand there are many small producers (relatively), where if you want the wine you have to join (not talking about the BIG name cult wines and note even they have problems moving their wines). More power to those who can make the transition, they deserve it for the hard work and of course, passion. You will also be able to offer wine to friends that have never seen it before and that should make you feel good.

Forget wine clubs at retail outlets and especially online sellers. Remember that by joining a wine club at a boutique winery you are making a difference and rewarding the ones who do the work, instead of middlemen (made possible by our antiquated post-Prohibition laws.

I just received a blog email that is worth looking at http://blog.merchant23.com/why-2018-will-be-the-year-of-blind-price-wines and ties indirectly into this article. If you like wine, buy it at a local wine shop that has knowledgeable people and fewer, but carefully selected wines. You may pay a little more but at least you will be insuring that they will still be in business, a plus for you! What I am opposed to is the big box stores, especially Total Wine which is destroying competition here in Minnesota that started with a feud with a local store that dared to open one in Florida. To me, it looks like a vendetta but it is the other stores that are being hurt. Some tell me of losing 30% of their sales…that can be the difference between making a decent living and breaking even or worse. While it is true that the big box stores can sell cheaper, they are also marking up the lesser known names by buying all of the wine (i.e. Vino 2015 Cabernet Sauvignon), and selling it for a fraction of the retail price AND they buy it deeply discounted then market it up 35% or more and you thought you were getting a bargain. It also hurts the winery because from then on when they see their similar wine they think it is too expensive. So tell me: who is the winner and who are the losers?

That’s my take on wine clubs and big box stores, use them wisely.

TB

(c) traderbillonwine.com 2018